Because the old rules don’t work anymore…
Back in the day, when dinosaurs ruled the earth and record labels still answered their phones, people bought CD’s, artists had it easy. Labels handled everything: A&R, budgets, artwork, marketing, distribution… all you had to do was make music and sign on the dotted line.
Fast forward to today: those days are gone! You can do everything by yourself and at relatively low cost. But the problem is that it has become a very tedious and complex process and the main issue us how to stand out from huge crowd on streaming services and radio that are being flooded by slick AI music on top.
No label is throwing you a golden ticket anymore. You’re expected to already be big before anyone even considers you. You need to prove you have followers before anyone takes you serious. Kind of like your first job application that you did not get because you lack experience but how can you get experience without having a job?
Suddenly, you are the label, the marketeer, the accountant, the tour manager… and somewhere in between, the actual artist.
That’s where CoPop steps in.
We can help you with all the difficult steps involving distribution and promotion of your music. But we know you don’t just need “label services.” You need a partner, a sparring buddy, a crew that’s in it from day one. At CoPop, we help you build not just your sound, but your vision. From first demo to world domination: we’re there for the whole ride.
