The brains behind the chaos
CoPop was born out of two creative firestorms colliding: Guus Fluit and Lissa Wouters.
First, there’s Guus, a man whose résumé reads like a rock ’n’ roll hall of fame.
“I was destined to work with pop music, if only because nothing else ever really interested me. I started playing in all kinds of bands at a very early age and, after studying law, switched to communication sciences because, at the time, you could learn everything about the music industry there. Although I did work as a professional musician for a while, including with The Neon Judgement, my ambition was to be behind the scenes rather than in front of them.
I worked at EMI for 15 years, first as a promotion and product manager and later as marketing and general manager of labels including Capitol Records, EMI, Virgin, and Antler Subway. In the heyday of the music industry in the 1990s, I had the privilege of working with some of the biggest artists: Paul McCartney, Lenny Kravitz, Joe Cocker, Tina Turner, Pink Floyd, Coldplay, Beastie Boys, Norah Jones, Radiohead, Blur, and many more.
However, the common thread was always the Belgian repertoire, the local acts, which EMI made up the vast majority at the time. A&R, Artist and Repertoire manager is my thing, a deep involvement in the development of local talent.
When the traditional music industry began to falter, I changed track and spent two years working as marketing manager for the world-renowned Galaxy Studios, while also setting up my own studio and starting to work as a producer and manager for artists (including Hadise and Eline De Munck). The studio has since grown into an audiovisual playground for myself and artists, where you can write, hold meetings, record, do photo shoots, and make music videos. I have done productions for VRT and DPG, worked with Junior and the adult Eurosong, The Voice, made music for commercials and films, music and video for Red Bull Music and Elekropedia. Pop, EDM, techno, metal, indie, music holds no secrets for me. After two years as Marketing Manager for Videofy, I entered the world of video myself. I consider myself a gentleman’s gentleman, looking over your shoulder at your audience and trying to tailor your message as best as possible to the media you want to use.”
